Digital Marketing Executive
This is a Permanent, Full Time vacancy that will close in {x} days at {xx:xx} BST.
The Vacancy
Digital Marketing Executive
Love the buzz of a campaign that delivers? Join a Norfolk motoring name with over 100 years of history.
Busseys is an independent, family-run motor retailer that has served Norfolk for more than a century. Today we’re the county’s main Ford, BYD and Ineos Grenadier dealer, and we also service Peugeot vehicles. We’re proud of our community roots and known for friendly, exceptional customer service. Now we’re looking for a creative, numbers-minded Digital Marketing Executive to help us reach even more customers online.
The role
Reporting to our Marketing Director, you’ll own our paid and organic presence across Google and Meta and create the content that brings our brands, people and vehicles to life. It’s a varied, hands-on role spanning new and used cars, fleet, aftersales and brand activity across several manufacturers and sites.
What you’ll be doing
Planning, building and optimising Google Ads campaigns (Search, Performance Max and vehicle inventory) to deliver leads at target cost per acquisition
Running paid Meta campaigns, including lead generation, dynamic vehicle ads and retargeting, and managing our organic Meta channels
Shooting and editing short-form video and photography, from vehicle walkarounds and handovers to team features and community stories
Writing sharp, on-brand copy for ads and social posts
Supporting SEO and keeping our tracking (GA4, Google Tag Manager, Meta pixel and Conversions API) accurate
Reporting on spend, leads, cost per lead and return on ad spend, with clear recommendations
Working with manufacturer partners, our sales and aftersales teams, and external agencies, and making sure all activity meets advertising and compliance standards
Supporting events, launches and wider marketing activity
What we’re looking for
At least 12 months’ hands-on experience running Google Ads and Meta Ads campaigns with budget responsibility
Strong content creation skills, including short-form video and photography on phone or camera
A confident copywriter with excellent written English and attention to detail
Working knowledge of Google Analytics 4 and Google Tag Manager
The ability to turn campaign data into insight and recommendations
A full UK driving licence (some travel between sites is required)
It would be great if you also have
Google Ads and/or Meta Blueprint certifications
SEO experience, including Google Business Profile management
Knowledge of automotive marketplaces such as Auto Trader and dealer CRM systems
Awareness of advertising rules for consumer credit and financial promotions
A marketing or digital media qualification (CIM or equivalent)
About you
You’re creative, with a good eye for what will stop someone scrolling, and you’re just as curious about the numbers behind every campaign. You’re organised enough to juggle several brands, sites and deadlines, and you’re always looking for the next test or improvement.
The Company
At Busseys we celebrated our 100 years back in 2023, but this business is all about looking forward. In fact, even since that milestone we have seen so many changes in an ever-evolving market which we always adapt to. Of course, we remain the Premier Ford outlet in East Anglia and our Ford Dealership in Norwich typifies the Adventurous Spirit of this exciting franchise. But we never stand still so we opened our first BYD dealership in 2024 which is going from strength to strength plus our INEOS centre based in Attleborough only goes to show the diverse nature of our business as we always strive to serve the communities in which we operate.
One thing however never changes, looking back 100 years or forwards 100 years, our customers are the most integral part of our business - markets, technology, services change and critically so do our customers’ requirements and needs, so at Busseys we pride ourselves on continually exceeding expectations by always putting our customers first.
Company Gallery
Busseys Careers
Disability Confident
- Ensuring our recruitment process is inclusive and accessible
- Communicating and promoting vacancies
- Offering an interview to disabled people
- Anticipating & providing reasonable adjustments as required
- Supporting any existing employee who acquires a disability or long-term health condition, enabling them to stay in work
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