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CRM & Sales Analyst

Salary Competitive
Location Wolverhampton - WV10
{Mergefield Value}
{Mergefield Value}

This is a Permanent, Full Time vacancy that will close in {x} days at {xx:xx} BST.

The vacancy

CRM & Sales Analyst

Home‑Based with Travel ¦ Sales Analytics ¦ Full Time ¦ Permanent
Turn data into insight. Power better sales decisions.

We’re looking for a curious and data‑driven CRM & Sales Analyst to join our UK & Ireland Sales team. This is a highly visible role where you’ll work primarily within HubSpot, transforming CRM and sales data into clear, actionable insights that support senior leaders and frontline sales teams.

You’ll play a key part in developing how we use CRM across the business — improving data quality, building dashboards, analysing performance, and helping the sales function focus its efforts where they’ll have the greatest impact. Full training and ongoing development will be provided, making this a great opportunity for someone looking to grow a career in sales analytics and CRM within a supportive, forward‑thinking environment.

If you enjoy working with data, spotting patterns, and telling the story behind the numbers, this role offers real influence and development.

What You Will Be Responsible For

You’ll be a central link between data, CRM, and the sales function — helping drive smarter, insight‑led decision making.

CRM Insight & Sales Performance

  • Identifying CRM targeting opportunities for Area Sales Managers to increase share of space and share of market
  • Monitoring and analysing key CRM metrics, KPIs, and sales performance data
  • Supporting customer segmentation to improve targeting and focus
  • Owning the monitoring, analysis, and communication of promotion results

Data Quality & CRM Development

  • Manually enriching CRM datasets to fill gaps and improve data accuracy
  • Ensuring customer details such as category, ownership structure, and group data are accurate and up to date
  • Building, maintaining, and improving CRM dashboards
  • Supporting the integration of CRM data into wider business reporting

Analysis, Reporting & ROI

  • Producing ad‑hoc analysis to support sales teams and senior management
  • Working with colleagues to build ROI models for sales activity such as promotions, displays, and field visits
  • Translating complex data into clear, meaningful insights that drive action

For This Role We Would Need You To Demonstrate

You’ll be analytical, organised, and confident working with data, with the ability to manage deadlines and priorities independently.

You’ll bring:

  • Advanced Excel skills, with confidence handling large datasets
  • Knowledge or experience of CRM systems (HubSpot advantageous)
  • Strong attention to detail and a methodical approach to data accuracy
  • Good written and verbal communication skills
  • An ambition to develop within a data‑focused, analytical role
  • A proactive, can‑do attitude with the ability to work to deadlines unsupervised
  • The confidence to work with stakeholders across sales and leadership teams

What Your Colleagues Say About You

  • Analytical, curious, and detail‑focused
  • Comfortable working with data and spotting trends
  • Clear and confident when explaining insights
  • Reliable, proactive, and deadline‑driven
  • Collaborative and supportive of wider team goals

Core Competencies

  • Cultivates Innovation – Curious, analytical, and always looking for better ways
  • Active Learner – Keen to develop CRM, data, and commercial knowledge
  • Collaborates – Works closely with sales teams and stakeholders
  • Plans and Aligns – Focuses effort where it delivers the most value

Our Purpose, Values & Behaviours

At the heart of everything we do is our belief in being a Home for All, empowering people to Make a Difference.

We:

  • Think Big, Learn Fast
  • Work It Together
  • Make The Hard Call

Our values guide how we work every day:

  • Aligned in how we collaborate
  • Agile in the face of change
  • Accountable to our commitments
  • Action‑led, with integrity and transparency

Why Join Us?

You’ll join a business where insight matters, your work influences real decisions, and development is actively supported. We reward not just results, but the positive impact you make along the way.

The Benefits

  • 33 days holiday (inclusive of Bank Holidays)
  • Annual Incentive Plan
  • Employee Assistance Programme
  • Life Assurance & Pension Plan
  • Health & Wellbeing Programme (including health cash plan)
  • High Street Reward Scheme & Refer a Friend Programme
  • Flexible working model
  • Employee Recognition Programme

Our Hiring Process

  1. Initial discussion with our Resourcing Team
  2. Interview process (1–2 stages depending on role)
  3. Successful candidates notified and start dates confirmed

If you haven’t heard from us within 4 weeks, please consider your application unsuccessful.

Note for Recruitment Agencies:
We manage our vacancies internally, preferring direct hires and referrals. When required, we engage agencies from our Preferred Supplier List (PSL). Speculative CVs from agencies not on our PSL will not be considered, and no introduction fee will apply.

Who we are

Fortune Brands Innovations are a US-based company, listed on the New York Stock Exchange, that owns and develops a dynamic portfolio of brands for homes worldwide. Our specialist kitchen and bathroom division, Fortune Brands Water Innovations, is made up of leading luxury British brands, Shaws, Perrin & Rowe and Victoria + Albert, plus Riobel from Canada. We market these together under the House of Rohl name.

In addition, Aqualisa completes our portfolio with its market-leading digital showering technology.

Our brands are united by a belief in design, innovation and craftmanship, leading to beautiful and high-quality products.

With manufacturing sites throughout the UK, and a House of Rohl showroom at the Design Centre in London, we currently employ over 600 people, dedicated to delivering excellent products and service throughout our supply chain. A new multi-million pound state-of-the-art facility at the i54 Business Park in Wolverhampton will be completed later this year, generating exciting new opportunities across the business as we continue to grow.

Watch our short video to discover more about Perrin & Rowe, Shaws, Riobel and Victoria + Albert – the brands that make up the House of Rohl.

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Executive Team

Es John Featherby – Finance Director EMEAA

Siobhan has worked for Fortune Brands since November 2021, joining as the EMEAA HR Business Partner and was appointed into the HR Director role from 2022. Combining strategic and operational HR expertise Siobhan likes to apply a fresh but practical approach to HR, she firmly believes in a People First mindset with the aim of to put the "human" back into Human Resources. Prior to joining Fortune Brands, Siobhan worked with Pilgrims UK, part of the JBS group, and spent 4 years in a senior HR leadership role, with a strong record in HR in both FMCG and manufacturing. Siobhan’s career started in a very different way though, she used to manage multi-site sales and operations for one of Europe's largest leisure operators. Siobhan is MCIPD qualified and is a Master NLP Practitioner.

Jim Platt – VP Water Innovations - EMEAA

Jim has worked for Fortune Brands since 2018. Jim is responsible for the integration and alignment of our sales teams across our four business entities, leading our cross-functional business improvement programmes. He is also currently developing our channel strategies and implementation programmes. Jim joined Fortune Brands having extensive experience across Sales and Marketing, especially Channel & Brand Management, and Account Management, Strategic Partnerships, Acquisitions, Business Integration, Change Management within the Sales Leadership arena. Jim has a Degree in Business & Finance (specialising in Marketing)

Siobhan Spruce – HR Director - EMEAA

James Smith – Marketing Director EMEAA

James has worked for Fortune Brands since 2019. Focussed on developing and growing all our brands across the EMEAA region, James has created an integrated marketing team working across all the brands. Launching the House of Rohl concept into EMEAA, he has also introduced a new brand to the offer in Riobel, opening a showroom in London and re-branding all marketing materials in 5 languages, and most recently integrated the Aqualisa brand into the team. This new structure has enabled the Company to develop a market-leading future vision for our brands, which guides us in the development of new products and future marketing support. James has a Degree from Aston University in Marketing & Economics, and prior to joining Fortune Brands, was the European Marketing Director at Sherwin Williams, managing brands like Ronseal and Valspar.

Okke Roosjen – Sales Director EMEAA International

Paul has worked for Fortune Brands since 2018. Paul leads all product development at Aqualisa. First starting work for Aqualisa in 1995, Paul worked on the development of the digital shower. He then moved within Baxi Group to take up the role of Group Technical Director and led a number of new product developments across the heating industry in Europe. Paul then joined Gtech to develop a ground-breaking cordless vacuum cleaner helping the company to grow from £5m turnover to £130m turnover in 5 years. Paul returned to Aqualisa at the end of 2018 to help turn the bathroom “Smart”. During his career he has won 3 Queens awards for innovations at Aqualisa, Baxi and Gtech. Paul is an Apprentice-trained engineer with a Master’s Degree in Engineering Design from Loughborough University.

Jonathon White - Sales Director

What to expect

Our people are what make our business, and we truly care about creating a ‘Home for All’ where employees are empowered to make a difference, and able to bring their authentic selves to work. We are passionate about rewarding excellence and helping people to grow, both personally and professionally, during their time with us.

Our Values are integral to the way we work, we are:

Aligned in our work together
Agile in the face of change
Accountable to our promises
Action with integrity and transparency

Underpinning our values are a set of behaviours which is one of the measures we use to track the progress towards our goals, both as individuals and teams. Those who are successful within our business have a strong ability to drive results, collaborate with others, plan and align; and be an active learner.

As a growing business with a focus on excellence, we are always looking for fresh talent to join us on our journey; and alongside that, we are committed to nurturing and growing our people to achieve their potential with us. We take a flexible approach to development and progression opportunities, always preferring to promote from within, even if someone isn’t quite the finished article yet.

We believe that everyone plays their part in helping to shape our future; whether that is joining one of our Early Careers Programmes, being part of our Mentoring Programme, or exploring how your strengths can be used cross-functionally, we want you to be a part of our journey. Meet some of our team to understand more about how their careers have developed during their time with us.

We reward our teams not only for big headline results, but for how positively they contribute to the business. The benefits we offer may vary depending on what role you come onboard as, but all of our employees can enjoy:

  • An annual incentive bonus structure based on business and individual performance
  • 33 days holiday.
  • A Health and Wellbeing programme, including health cash plan, employee assistance programme, occupational health, mental health first aid, and monthly themed activity to support team wellbeing.
  • Occupational Pension Scheme
  • Life Assurance
  • Employee Incentive Schemes, such as our ‘High5 Rewards’ and Refer a Friend bonuses
  • Free parking on all company sites
  • And as an employer who values you, you will be welcomed with open arms and supported to succeed.

Meet the Team

Tracey

Tracey
Amardeep

Amardeep
Chantell

Chantell
Mark

Mark
Mike

Mike
Mukesh

Mukesh
Signe

Signe
Sophie

Sophie
Toby

Toby

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